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August 2019

The cannabis industry is fast growing, bringing new developments in law, innovation, and practical use just about daily. As champions for cannabis, we’re always in tune, and in this past month of August, we’ve had the privilege of sharing what we know with some of the industry’s brightest minds while remaining on the forefront of leading sustainability in cannabis. Check out some of the top...

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In the cannabis industry, your company’s brand image starts as soon as a customer lays eyes on your packaging. It’s a vital first impression on a customer’s mind that can give them the grounds to relate to your brand, buy your product, and establish a lasting relationship; or it can result in being looked over, forgotten, and left to the shelf amongst your competitors. However,...

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In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. Then in the cannabis industry, throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation. All these are challenges you’ll face when starting a cannabis company, and if you don’t have a strategy...

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With a greener conscious effort permeating throughout society, consumers are becoming more attentive of retail packaging that’s environmentally friendly. Consumers tend to engage with businesses that promote packaging as an extension of a holistic, greener, and healthier branding effort. For the cannabis industry, this is just another drop in the bucket for removing the stigma around cannabis use and helping it integrate into society.   According to...

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