In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. Then in the cannabis industry, throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation. All these are challenges you’ll face when starting a cannabis company, and if you don’t have a strategy...
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With a greener conscious effort permeating throughout society, consumers are becoming more attentive of retail packaging that’s environmentally friendly. Consumers tend to engage with businesses that promote packaging as an extension of a holistic, greener, and healthier branding effort. For the cannabis industry, this is just another drop in the bucket for removing the stigma around cannabis use and helping it integrate into society. According to...
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