The cannabis industry is filled with competition, so it’s important that you have visually appealing, recognizable cannabis products that leave an impression on consumers when they walk by. With that said, cannabis packaging and branding can be complicated for businesses. Good packaging requires ample space to highlight your product’s greatest features, include warning labels, meet compliance standards, and protect your cannabis products from damage. However, you...
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The cannabis industry is fast growing, bringing new developments in law, innovation, and practical use just about daily. As champions for cannabis, we’re always in tune, and in this past month of August, we’ve had the privilege of sharing what we know with some of the industry’s brightest minds while remaining on the forefront of leading sustainability in cannabis. Check out some of the top...
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In the cannabis industry, your company’s brand image starts as soon as a customer lays eyes on your packaging. It’s a vital first impression on a customer’s mind that can give them the grounds to relate to your brand, buy your product, and establish a lasting relationship; or it can result in being looked over, forgotten, and left to the shelf amongst your competitors. However,...
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In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. Then in the cannabis industry, throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation. All these are challenges you’ll face when starting a cannabis company, and if you don’t have a strategy...
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With a greener conscious effort permeating throughout society, consumers are becoming more attentive of retail packaging that’s environmentally friendly. Consumers tend to engage with businesses that promote packaging as an extension of a holistic, greener, and healthier branding effort. For the cannabis industry, this is just another drop in the bucket for removing the stigma around cannabis use and helping it integrate into society. According to...
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The Wild West has long been a land of innovation, economic growth, and change, but with the recent introduction of legal cannabis, the outlaw spirit of the West has been married with a new American attitude. As work is done to remove the stigma surrounding cannabis use, our industry continues to make progress throughout the country, adapting laws and regulations so we can ensure cannabis...
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The Cannabis Industry is constantly evolving and making advancements in society, and with so many developments surfacing, staying up to date can be hard. Here are some of the highlights from July to keep you aware of the progress cannabis has made. Caliva and Jay-Z Announce a Partnership Cannabis company, Caliva, recently announced its decision to name Jay-Z as their Chief Brand Strategist. With shared values, the...
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California’s child-resistant packaging requirements are a new introduction in compliance for many businesses, and an important step in keeping kids safe. If you’re operating a cannabis business in California and have yet to make the switch to child-resistant packaging, you’ll have to get on board fast. Until December 31, 2019, child-resistant exit packages at the point of sale are allowed to be used in order...
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Our team at CRATIV® Engineered Packaging is excited to announce we’re heading over to NCIA’s Cannabis Business Summit & Expo in San Jose, July 22-24, to spend time amongst the most influential minds in the cannabis industry, establish relationships with our fellow cannabis entrepreneurs, and keep ourselves educated on the future of the cannabis. The NCIA is at the spearhead of advancing the legal cannabis industry,...
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Happy Independence Day! Here at CRATIV Packaging, we’re proud to operate out of the land of the free and the home of the brave. America is a beacon of innovation and change that spans economy, industry, laws, and civil rights, and we feel that it’s our duty to uphold the spirit of progress in our great nation. Of course, there’s so much more to do,...
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We recently went on down to New Orleans, LA, for a few days amongst the cannabis industry’s most influential thinkers and innovators, and it was a pleasure to learn and connect with like-minded cannaseurs while sharing the progress we’ve made in our niche of the market. We greatly appreciate everyone that visited our booth to learn about how we’re revolutionizing cannabis packaging. From unique and...
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Hello there – it is Amy Wessman. I have been in charge of Sales and Marketing here at CRATIV Packaging for a little over two years. Working here at CRATIV Packaging has been a fantastic experience and I have learned so much about cannabis, business, and marketing in a dynamic, fast paced environment. Due to the advent of the internet, marketing has evolved from paper fliers...
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A Message from Bill Ludlow, President, CEO Over the past three months CRATIV has taken a step back to ask “Why”? What is our purpose? What motivates us? This exercise ended in a new mantra for CRATIV. The CRATIV Mantra Environmentally Conscious, Child Safe, Champions for Cannabis I’d like to address all three elements of our mantra with a focus on being environmentally conscious. Champions for Cannabis-- When...
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Due to some significant growth over the past three years, CRATIV has made some waves in the cannabis marketplace. As a result, the media in the US and Canada have taken notice and have been kind enough to include our company and quotes form our Co-Founder and CEO Bill Ludlow in their articles and news stories. Check out the synopsis of articles and stories below...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space. CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child-resistant. In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has the same width and length as...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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up.cy.cle Verb Past Tense: upcycled Creative reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. --"The opportunity to upcycle trash, or turn it into new products, was vast" --“CRATIV makes a cool storage container that can be upcycled to store lots of handy stuff” There’s been a lot of “chatter” lately in the cannabis industry about the...
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As stated in some of our written pieces over the past few months, CRATIV Packaging started as an idea with a dash of passion and has turned into a company with real grit and staying power in the cannabis space. Over the past few months CRATIV has experienced some significant growth that can only be described as exponential. A significant component of our growth can...
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Even though cannabis consumption is legal for recreational purposes in many states, as a society, we are still trying our best to keep it out of the hands of minors. In order to do this, it should be a top priority by all cannabis businesses to implement comprehensive regulations relating to marijuana packaging. More specifically, to package weed products in packaging that does not appeal...
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It can be very confusing when regulations for marijuana packaging might be called out with different references without much explanation. This article is intended to help readers understand what it all means. Let’s take a look at each and then bring them all together. CPSC -- The United States Consumer Product Safety Commission Testing and certification of child-resistant packaging falls under the United States Consumer Product Safety...
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