A brand has often been referred to as a “promise to consumers” or “the emotional and psychological relationship you have with your customers.”As many of you know, there is a lot more to a brand than just an eye-catching photo or a cheeky tag line. The main goal of a brand is that it aims to connect with consumers by evoking certain emotions from them. ...
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Due to some significant growth over the past three years, CRATIV has made some waves in the cannabis marketplace. As a result, the media in the US and Canada have taken notice and have been kind enough to include our company and quotes form our Co-Founder and CEO Bill Ludlow in their articles and news stories. Check out the synopsis of articles and stories below...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space. CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child resistant, upcycleable as well as recyclable. In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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up.cy.cle Verb Past Tense: upcycled Creative reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. --"The opportunity to upcycle trash, or turn it into new products, was vast" --“CRATIV makes a cool storage container that can be upcycled to store lots of handy stuff” There’s been a lot of “chatter” lately in the cannabis industry about the...
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In the past few months CRATIV Packaging has experienced significant growth. What started out as a small unknown blip in the cannabis marketplace has now turned into a packaging company with wheels. We are catering to all sorts of clients from many types of edibles, to prerolls, and flower. As a result, we have had the unique opportunity to be exposed to all sorts of...
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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market. It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service. Throughout the years many have...
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Even though cannabis consumption is legal for recreational purposes in many states, as a society, we are still trying our best to keep it out of the hands of minors. In order to do this, it should be a top priority by all cannabis businesses to implement comprehensive regulations relating to marijuana packaging. More specifically, to package weed products in packaging that does not appeal...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Hey California -- The July Deadline for Marijuana Child-Resistant Packaging Is Fast Approaching. Are You Ready? The marijuana industry in California is going through significant changes. As of this year, the state has legalized cannabis for recreational use and no longer restricts access solely to patients requiring the plant and its derivatives for medicinal purposes. This is in contrast to the federal government, which still classifies...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based on facts...
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