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A brand has often been referred to as a “promise to consumers” or “the emotional and psychological relationship you have with your customers.”As many of you know, there is a lot more to a brand than just an eye-catching photo or a cheeky tag line.  The main goal of a brand is that it aims to connect with consumers by evoking certain emotions from them. ...

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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space.  CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child-resistant.   In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has the same width and length as...

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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based on facts...

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