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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market.  It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service.   Throughout the years many have...

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Think about a product that you have recently purchased and the package that it came in. Was the packaging complex and interesting, or was the packaging simple and straight forward? How did the packaging draw you into purchasing the product? Packaging is a critical component of a successful product because it showcases the brand and therefore sets the tone of a product in the marketplace....

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