At CRATIV we are your total marijuana packaging solution. We listen, innovate, partner, and win together. We support the cannabis industry by providing unique, consumer friendly packaging solutions designed to keep cannabis out of the wrong hands while allowing businesses to express themselves through fully customizable and brandable cases. Through integrity, collaboration and compassion we will drive new levels of compliance, promote financial gains for our customers and protect children and consumers.
CRATIV Packaging is well versed in packaging and labeling regulations for the US and Canadian cannabis industry. We proudly support our customers through education and collaboration.
CRATIV products are cost competitive, certified child-resistant, and offer design and manufacturing flexibility. The flat surface area is ideal for superior branding and regulatory information that can be effectively and professionally labeled.
Our team has 175+ years of combined experience in medical device and packaging design, manufacturing, supply chain management, quality control, CPG, sales, and marketing. Our innovations drive top line growth for our customers with products that promote superior branding.
WHO IS CRATIV?
Bill Ludlow, P.E.
Founder / President / CEO
Bill is a licensed professional mechanical engineer and has over 25 years of experience in ASTM crankcase oil testing, commercial solar energy generation, oil and gas equipment manufacturing, Medical Device manufacturing, and cannabis infused products manufacturing. 15 years of Bill’s experience was focused on Medical Device manufacturing with companies including Cardinal Health, CareFusion, and Becton Dickinson (BD). With his background, Bill has the experience to apply the highly regulated Medical Device manufacturing requirements to the Cannabis Industry. Bill founded CRATIV Packaging and pivoted his career to focus on the cannabis industry in early 2015. Bill holds a B.A. in Mathematics from Austin College in Sherman, TX and a B.S. in Mechanical Engineering from The University of Texas at Austin.
VP of Business Development
Mitch has more than 34 years of experience and leadership in consumer packaged goods sales, marketing, and personnel development. It began with a 31-year career with Reynolds American, Inc. Mitch is an experienced leader with Regional and National product launches and promotions, in addition to collaboration on customer program development. In his role at CRATIV, Mitch leads our Customer Consulting initiatives, developing a team of sales professionals to collaborate with our current and prospective customers to provide effective solutions to meet their needs. Mitch holds a BS in Accounting from Siena College, Loudonville, NY.
Rob Donley, P.E., MBA
Sr. Director of Engineering
Rob is an experienced engineer focused on guiding technologies from R&D studies to manufactured commercial products in electronics, medical devices, healthcare, and life sciences. From startups to Fortune 500 companies, Rob has broad experience encompassing R&D and Manufacturing at OEM and CMO companies in operations and business development. At Crativ, he leads product and materials development, quality and compliance, and intellectual property management. Rob holds a B.S. in Mechanical Engineering from The Colorado School of Mines and an MBA from the University of Denver.
Russ Williams, CFA
Chief Financial Officer
Russ has a strong background in finance and strategy. His professional experiences include managing a boutique business valuation firm in the Rocky Mountain region where he oversaw the firm’s strategic growth initiatives, client experience and growing team. Earlier in his career with the firm, Russ developed and managed valuations for venture capital and private equity clients. At CRATIV, he is responsible for executing the company’s growth strategy and managing financial processes, including budgeting, cash flow forecasting, and accounting. Russ holds a BS in Finance and Real Estate from the University of Colorado at Boulder and he is a CFA® Charterholder.
Industrial Design Leader
Jon is a 10-year experienced industrial designer and has worked for companies including Berlin Packaging as a structural packaging designer and Plexus Corp. leading user-centered design approaches on complex electro-mechanical products with teams made up of engineers, researchers, and designers. Jon holds a BFA in Industrial Design from the College for Creative Studies in Detroit, MI.
Customer Success Leader
Ashley is an experienced professional with a background in Human Resources, Information Technology, Customer Service, and Sales. Ashley has experience in a number of industries including sales and service, medical device manufacturing, and higher education. Ashley brings a common sense approach to business challenges. Her competitive mentality shines bright in a professional setting. Ashley is a business partner whose strengths are to build positive working relationships with clients, management, and peers. Ashley graduated from Sacred Heart University in Fairfield, CT with a B.A. in Psychology where she was also a starter on the Division I Women’s Soccer team.
Chris has nearly 15 years of experience working with large consumer packaged goods companies in the wine and tobacco industries with a strong background in Sales, Business Development, and Customer Service. Chris’ journey started in the Colorado market selling wine before taking on his role at Reynolds American, Inc. for nearly 10 years. Chris managed supply chains for large accounts such as Costco and McLane where he created strong collaborative partnerships by understanding his customers’ needs and market dynamics. Chris has a high level of excitement to be your packaging consultant with an extensive knowledge to help address your product needs and promote your brand. Chris holds a Bachelor of Science degree from Texas Tech University.
Jason Torpy, MBA
Supply Chain Leader
Jason is a Certified Supply Chain Professional (CSCP) with 15 years of experience in transportation and warehousing in military and manufacturing environments. He started his career with the US Army’s 1st Armored Division as a Captain after graduating from the US Military Academy at West Point. He honed his skills in diverse environments as a Managing Consultant with IBM’s Global Supply Chain practice. He holds three certificates from the Association for Supply Chain Management in disciplines of supply chain management and operations. He earned an MBA with a focus in Strategy and Logistics from The Ohio State University in 2007.
Steve is a Quality Operations Leader with 30+ years of experience in Quality Assurance, Operations, and Supply Chain Management with the last 20 years spent in the scientific/medical device community. He is a champion for change, drives cross functional strategy initiatives, and is a master at converting global strategy into tactical initiatives that have yielded process efficiency and productivity savings across all business functions. Steve earned his MBA with a focus on Strategy and Leadership from the University of Michigan’s Ross School of Business, holds a BBA in Finance from the University of Memphis, and is a Lean Six Sigma Blackbelt.
Mr. Durnford is the Chairman and Senior Managing Director at JD Merit. He has over three decades of experience in finance, investment banking, principal investing and corporate strategic planning and has successfully structured, negotiated and completed over 150 M&A transactions with nearly $4 billion in value. He is regarded as one of the leading middle-market investment bankers in the nation and is highly sought after for his insights on how to gain liquidity and maximize value from private company ownership. In addition to his technical expertise, Mr. Durnford has cultivated relationships with business owners, corporate executives, family office managers, private equity firms, and strategic buyers in numerous industries. Mr. Durnford is a registered securities principal, holding the Series 24, 27, 7, 63 and 79 licenses. Joe holds a BS in Business Administration from the University of Colorado Boulder Leeds School.
Stacey Ludlow, M.D.
Stacey Ludlow is a pediatrician with over 25 years of experience in diagnosing and treating children with Attention Deficit/Hyperactivity Disorder. After practicing for over 20 years as a general pediatrician in Tulsa, OK, she joined her husband Bill in Denver in 2018 and opened ADHD Specialists of Colorado. In addition to serving as an advisor, she also supports CRATIV employees and customers in various capacities. Stacey holds a B.A. in Biology from Austin College in Sherman, TX and an M.D. from The University of Texas Health Science Center in San Antonio.
Our Skills & Expertise
- 50+ years of medical device design and manufacturing experience
- Good Manufacturing Practice Experts
- Standard Operating Procedures
- Cannabis Regulatory packaging and labeling compliance and control
- Multiple FDA Audits Defended
- Patents Awarded
- Multi-million dollar savings in manufacturing efficiencies achieved
- Multi-million dollar new design revenues achieved