2019 has been an interesting year for the cannabis industry full of ups and downs such as the passing of the SAFE Banking Act as well as the crash of cannabis stocks in April. However, as our emerging industry finds its way, here’s what you can expect the New Year to bring: Medical Legalization: In the 2020 elections, medical cannabis could be making a comeback. More...
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Decorations are going up. Mistletoe is being hung. Families are chopping down trees. Ornaments are being taken out of storage. Gigantic inflatable caricatures are sitting in lawns across the country. And MJBizCon is right around the corner! There’s no better way to spend the holiday season than building new connections at the largest gathering of cannabis business professionals in the world - MJBizCon in Las Vegas....
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We believe the cannabis industry and sustainability should go hand-in-hand, and as such, all of our CRATIV cases are recyclable and upcyclable. Did you know that 40% of all food grade polypropylene is made for packaging? Most products you buy today come wrapped or enclosed in food grade polypropylene, which is quickly tossed out upon opening, but it doesn’t have to be. Unfortunately food grade polypropylene use is only increasing, with...
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We know that pre-rolls are a favorite amongst cannaseurs, and we have the perfect packaging solution for your joints. Featuring sustainable, child-resistant packaging, our CRATIV cases and Pre-Roll Inserts provide the perfect solution for housing your joints. While pre-rolls are a convenient option for cannabis users to take on-the-go, we all face certain challenges when moving from place to place. Pre-rolled joints are a more delicate...
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As October rolls on, we look forward to attending “A Night at the Cabaret,” benefiting Planned Parenthood of the Rocky Mountains, which includes health centers in Colorado, Southern Nevada, New Mexico, and Wyoming, and has been helping people make responsible choices for over 100 years. We’d like to extend a special thanks to Cannabis Doing Good, Irie Weddings & Events, and Mason Jar Event Group for...
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We’re starting off this October by attending Arcview’s The Evolution of Cannabis: 2020 in New York City. As featured partners for this conference, we’re proud to join a lineup of companies leading innovation and thought in cannabis. The opportunity to connect with investors and entrepreneurs looking to make a difference in cannabis is one we cherish. We remain environmentally conscious, child safe, champions for cannabis, and...
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The month of September brought many developments for the cannabis industry, and we’re here to help keep you informed as we look forward through the remainder of the year. Check out what’s new: September 24th was National Voter Registration Day— Make sure you register to vote! Cannabis legalization is about more than medicinal and recreational use; it encompasses social justice, equality, civil rights, and much...
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When considering packaging for your edibles, special considerations must be made to ensure your business remains compliant with federal regulations and state laws. Edibles must meet a host of FDA nutritional guidelines and be in child-resistant packaging amongst many other requirements in most states. And depending on where your business is located, packaging for cannabis products may require different features as well. However, meeting the...
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The cannabis industry is filled with competition, so it’s important that you have visually appealing, recognizable cannabis products that leave an impression on consumers when they walk by. With that said, cannabis packaging and branding can be complicated for businesses. Good packaging requires ample space to highlight your product’s greatest features, include warning labels, meet compliance standards, and protect your cannabis products from damage. However, you...
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As an environmentally conscious company, our first thoughts go to how our packaging affects the environment. Aiming for a greener future means looking at all areas of our lives where we can make improvements. As we lead lifestyles that send us outdoors, that often means spending time by lakes, rivers, and other bodies of water with a rod and reel in hand. Fishing has been a...
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The cannabis industry is fast growing, bringing new developments in law, innovation, and practical use just about daily. As champions for cannabis, we’re always in tune, and in this past month of August, we’ve had the privilege of sharing what we know with some of the industry’s brightest minds while remaining on the forefront of leading sustainability in cannabis. Check out some of the top...
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In the cannabis industry, your company’s brand image starts as soon as a customer lays eyes on your packaging. It’s a vital first impression on a customer’s mind that can give them the grounds to relate to your brand, buy your product, and establish a lasting relationship; or it can result in being looked over, forgotten, and left to the shelf amongst your competitors. However,...
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In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. Then in the cannabis industry, throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation. All these are challenges you’ll face when starting a cannabis company, and if you don’t have a strategy...
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With a greener conscious effort permeating throughout society, consumers are becoming more attentive of retail packaging that’s environmentally friendly. Consumers tend to engage with businesses that promote packaging as an extension of a holistic, greener, and healthier branding effort. For the cannabis industry, this is just another drop in the bucket for removing the stigma around cannabis use and helping it integrate into society. According to...
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The Wild West has long been a land of innovation, economic growth, and change, but with the recent introduction of legal cannabis, the outlaw spirit of the West has been married with a new American attitude. As work is done to remove the stigma surrounding cannabis use, our industry continues to make progress throughout the country, adapting laws and regulations so we can ensure cannabis...
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The Cannabis Industry is constantly evolving and making advancements in society, and with so many developments surfacing, staying up to date can be hard. Here are some of the highlights from July to keep you aware of the progress cannabis has made. Caliva and Jay-Z Announce a Partnership Cannabis company, Caliva, recently announced its decision to name Jay-Z as their Chief Brand Strategist. With shared values, the...
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California’s child-resistant packaging requirements are a new introduction in compliance for many businesses, and an important step in keeping kids safe. If you’re operating a cannabis business in California and have yet to make the switch to child-resistant packaging, you’ll have to get on board fast. Until December 31, 2019, child-resistant exit packages at the point of sale are allowed to be used in order...
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Our team at CRATIV® Engineered Packaging is excited to announce we’re heading over to NCIA’s Cannabis Business Summit & Expo in San Jose, July 22-24, to spend time amongst the most influential minds in the cannabis industry, establish relationships with our fellow cannabis entrepreneurs, and keep ourselves educated on the future of the cannabis. The NCIA is at the spearhead of advancing the legal cannabis industry,...
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Happy Independence Day! Here at CRATIV Packaging, we’re proud to operate out of the land of the free and the home of the brave. America is a beacon of innovation and change that spans economy, industry, laws, and civil rights, and we feel that it’s our duty to uphold the spirit of progress in our great nation. Of course, there’s so much more to do,...
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We recently went on down to New Orleans, LA, for a few days amongst the cannabis industry’s most influential thinkers and innovators, and it was a pleasure to learn and connect with like-minded cannaseurs while sharing the progress we’ve made in our niche of the market. We greatly appreciate everyone that visited our booth to learn about how we’re revolutionizing cannabis packaging. From unique and...
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Hello there – it is Amy Wessman. I have been in charge of Sales and Marketing here at CRATIV Packaging for a little over two years. Working here at CRATIV Packaging has been a fantastic experience and I have learned so much about cannabis, business, and marketing in a dynamic, fast paced environment. Due to the advent of the internet, marketing has evolved from paper fliers...
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A Message from Bill Ludlow, President, CEO Over the past three months CRATIV has taken a step back to ask “Why”? What is our purpose? What motivates us? This exercise ended in a new mantra for CRATIV. The CRATIV Mantra Environmentally Conscious, Child Safe, Champions for Cannabis I’d like to address all three elements of our mantra with a focus on being environmentally conscious. Champions for Cannabis-- When...
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Working in the cannabis industry has, at times, felt like I was riding a rollercoaster driven by a four-year-old up way past his bed time. Unpredictable, terrifying, always on the move and a heck of a lot of fun. In the last two and a half years that I have worked in cannabis I have met with CEO’s of agriculture firms from other continents, seem some of...
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Over the past three years, CRATIV has had the honor of working with many unique, ground-breaking brands. Through our partnerships with our customers we have been featured in social media posts, podcasts, television programs and print media. We have been given so much love from the cannabis community that we thought we would give back and do a series of articles around the brands we...
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A brand has often been referred to as a “promise to consumers” or “the emotional and psychological relationship you have with your customers.”As many of you know, there is a lot more to a brand than just an eye-catching photo or a cheeky tag line. The main goal of a brand is that it aims to connect with consumers by evoking certain emotions from them. ...
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Due to some significant growth over the past three years, CRATIV has made some waves in the cannabis marketplace. As a result, the media in the US and Canada have taken notice and have been kind enough to include our company and quotes form our Co-Founder and CEO Bill Ludlow in their articles and news stories. Check out the synopsis of articles and stories below...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space. CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child resistant, upcycleable as well as recyclable. In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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up.cy.cle Verb Past Tense: upcycled Creative reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. --"The opportunity to upcycle trash, or turn it into new products, was vast" --“CRATIV makes a cool storage container that can be upcycled to store lots of handy stuff” There’s been a lot of “chatter” lately in the cannabis industry about the...
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As stated in some of our written pieces over the past few months, CRATIV Packaging started as an idea with a dash of passion and has turned into a company with real grit and staying power in the cannabis space. Over the past few months CRATIV has experienced some significant growth that can only be described as exponential. A significant component of our growth can...
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In the past few months CRATIV Packaging has experienced significant growth. What started out as a small unknown blip in the cannabis marketplace has now turned into a packaging company with wheels. We are catering to all sorts of clients from many types of edibles, to prerolls, and flower. As a result, we have had the unique opportunity to be exposed to all sorts of...
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The Cannabis Packaging and Labeling Regulatory Recommendations for States and Nations guidelines produced by the Council on Responsible Cannabis Regulation in collaboration with the National Cannabis Industry Association clearly outlines in Recommendation 7 that "all ingestible infused products and concentrates that are intended to be cooked with, eaten, or otherwise swallowed and digested (i.e. Activated Concentrates) [must include proper] labeling of major food allergens." This...
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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market. It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service. Throughout the years many have...
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