In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. Then in the cannabis industry, throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation. All these are challenges you’ll face when starting a cannabis company, and if you don’t have a strategy...
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With a greener conscious effort permeating throughout society, consumers are becoming more attentive of retail packaging that’s environmentally friendly. Consumers tend to engage with businesses that promote packaging as an extension of a holistic, greener, and healthier branding effort. For the cannabis industry, this is just another drop in the bucket for removing the stigma around cannabis use and helping it integrate into society. According to...
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The Wild West has long been a land of innovation, economic growth, and change, but with the recent introduction of legal cannabis, the outlaw spirit of the West has been married with a new American attitude. As work is done to remove the stigma surrounding cannabis use, our industry continues to make progress throughout the country, adapting laws and regulations so we can ensure cannabis...
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The Cannabis Industry is constantly evolving and making advancements in society, and with so many developments surfacing, staying up to date can be hard. Here are some of the highlights from July to keep you aware of the progress cannabis has made. Caliva and Jay-Z Announce a Partnership Cannabis company, Caliva, recently announced its decision to name Jay-Z as their Chief Brand Strategist. With shared values, the...
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California’s child-resistant packaging requirements are a new introduction in compliance for many businesses, and an important step in keeping kids safe. If you’re operating a cannabis business in California and have yet to make the switch to child-resistant packaging, you’ll have to get on board fast. Until December 31, 2019, child-resistant exit packages at the point of sale are allowed to be used in order...
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Our team at CRATIV® Engineered Packaging is excited to announce we’re heading over to NCIA’s Cannabis Business Summit & Expo in San Jose, July 22-24, to spend time amongst the most influential minds in the cannabis industry, establish relationships with our fellow cannabis entrepreneurs, and keep ourselves educated on the future of the cannabis. The NCIA is at the spearhead of advancing the legal cannabis industry,...
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Happy Independence Day! Here at CRATIV Packaging, we’re proud to operate out of the land of the free and the home of the brave. America is a beacon of innovation and change that spans economy, industry, laws, and civil rights, and we feel that it’s our duty to uphold the spirit of progress in our great nation. Of course, there’s so much more to do,...
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We recently went on down to New Orleans, LA, for a few days amongst the cannabis industry’s most influential thinkers and innovators, and it was a pleasure to learn and connect with like-minded cannaseurs while sharing the progress we’ve made in our niche of the market. We greatly appreciate everyone that visited our booth to learn about how we’re revolutionizing cannabis packaging. From unique and...
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Hello there – it is Amy Wessman. I have been in charge of Sales and Marketing here at CRATIV Packaging for a little over two years. Working here at CRATIV Packaging has been a fantastic experience and I have learned so much about cannabis, business, and marketing in a dynamic, fast paced environment. Due to the advent of the internet, marketing has evolved from paper fliers...
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A Message from Bill Ludlow, President, CEO Over the past three months CRATIV has taken a step back to ask “Why”? What is our purpose? What motivates us? This exercise ended in a new mantra for CRATIV. The CRATIV Mantra Environmentally Conscious, Child Safe, Champions for Cannabis I’d like to address all three elements of our mantra with a focus on being environmentally conscious. Champions for Cannabis-- When...
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Working in the cannabis industry has, at times, felt like I was riding a rollercoaster driven by a four-year-old up way past his bed time. Unpredictable, terrifying, always on the move and a heck of a lot of fun. In the last two and a half years that I have worked in cannabis I have met with CEO’s of agriculture firms from other continents, seem some of...
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Over the past three years, CRATIV has had the honor of working with many unique, ground-breaking brands. Through our partnerships with our customers we have been featured in social media posts, podcasts, television programs and print media. We have been given so much love from the cannabis community that we thought we would give back and do a series of articles around the brands we...
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A brand has often been referred to as a “promise to consumers” or “the emotional and psychological relationship you have with your customers.”As many of you know, there is a lot more to a brand than just an eye-catching photo or a cheeky tag line. The main goal of a brand is that it aims to connect with consumers by evoking certain emotions from them. ...
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Due to some significant growth over the past three years, CRATIV has made some waves in the cannabis marketplace. As a result, the media in the US and Canada have taken notice and have been kind enough to include our company and quotes form our Co-Founder and CEO Bill Ludlow in their articles and news stories. Check out the synopsis of articles and stories below...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space. CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child resistant, upcycleable as well as recyclable. In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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up.cy.cle Verb Past Tense: upcycled Creative reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. --"The opportunity to upcycle trash, or turn it into new products, was vast" --“CRATIV makes a cool storage container that can be upcycled to store lots of handy stuff” There’s been a lot of “chatter” lately in the cannabis industry about the...
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As stated in some of our written pieces over the past few months, CRATIV Packaging started as an idea with a dash of passion and has turned into a company with real grit and staying power in the cannabis space. Over the past few months CRATIV has experienced some significant growth that can only be described as exponential. A significant component of our growth can...
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In the past few months CRATIV Packaging has experienced significant growth. What started out as a small unknown blip in the cannabis marketplace has now turned into a packaging company with wheels. We are catering to all sorts of clients from many types of edibles, to prerolls, and flower. As a result, we have had the unique opportunity to be exposed to all sorts of...
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The Cannabis Packaging and Labeling Regulatory Recommendations for States and Nations guidelines produced by the Council on Responsible Cannabis Regulation in collaboration with the National Cannabis Industry Association clearly outlines in Recommendation 7 that "all ingestible infused products and concentrates that are intended to be cooked with, eaten, or otherwise swallowed and digested (i.e. Activated Concentrates) [must include proper] labeling of major food allergens." This...
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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market. It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service. Throughout the years many have...
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Even though cannabis consumption is legal for recreational purposes in many states, as a society, we are still trying our best to keep it out of the hands of minors. In order to do this, it should be a top priority by all cannabis businesses to implement comprehensive regulations relating to marijuana packaging. More specifically, to package weed products in packaging that does not appeal...
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Think about a product that you have recently purchased and the package that it came in. Was the packaging complex and interesting, or was the packaging simple and straight forward? How did the packaging draw you into purchasing the product? Packaging is a critical component of a successful product because it showcases the brand and therefore sets the tone of a product in the marketplace....
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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It can be very confusing when regulations for marijuana packaging might be called out with different references without much explanation. This article is intended to help readers understand what it all means. Let’s take a look at each and then bring them all together. CPSC -- The United States Consumer Product Safety Commission Testing and certification of child-resistant packaging falls under the United States Consumer Product Safety...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Have you had struggles getting your product to market because of marijuana packaging requirements? You’re not alone. In fact, marijuana packaging timelines are very similar to packaging in other markets. I come from the medical device industry and launched multiple medical products as a manufacturing project engineer. Packaging was almost always the critical path for lead time of getting the product to market. If not...
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Hey California -- The July Deadline for Marijuana Child-Resistant Packaging Is Fast Approaching. Are You Ready? The marijuana industry in California is going through significant changes. As of this year, the state has legalized cannabis for recreational use and no longer restricts access solely to patients requiring the plant and its derivatives for medicinal purposes. This is in contrast to the federal government, which still classifies...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based on facts...
Read MoreThe National Cannabis Packaging and Label Standards Committee under The Council on Responsible Cannabis Regulations and in collaboration with NCIA has just released an amazing study with industry benchmark recommendations. When I first saw the report I was jealous to not have been on the Committee. But, after I read it I can say that the analysis, options, and recommendations are spot on from my...
Read MoreCannabis Packaging: Paper or Food Grade Polypropylene With the onset of the cannabis industry there has spurred many designs of packaging of cannabis products in many different forms. From food grade polypropylene bags and pouches, food grade polypropylene cases, cardboard cases, and metal boxes. Notable requirements for cannabis packaging include ‘child-resistant’, moisture control, air tight, aroma-proof, portability, light-weight, easy to use, reuse (or repurpose), recyclable, environmentally safe, and branding (or...
Read MoreWhat goes into Developing Packaging? Packaging development can be broken down into four key important elements: Requirements – what is a MUST for the package? These are items that must be present to make the package marketable, safe and effective. Wishes – A WISH is an item that might make the package better or more marketable, but is not a deal killer for further exploration and...
Read MoreThe Story Behind Child Resistant Packaging During the Kennedy administration there was rising concern about the accidental poisoning of children. Programs emphasized basic preventive measures involving handling, use, and storage. Unintentional poisonings by medicines and household products was considered by most pediatricians to be the leading cause of injury to children aged 5 and under. In 1970, the Poison Prevention Packaging Act (PPPA) was signed into...
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