As stated in some of our written pieces over the past few months, CRATIV Packaging started as an idea with a dash of passion and has turned into a company with real grit and staying power in the cannabis space. Over the past few months CRATIV has experienced some significant growth that can only be described as exponential. A significant component of our growth can...
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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market. It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service. Throughout the years many have...
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Think about a product that you have recently purchased and the package that it came in. Was the packaging complex and interesting, or was the packaging simple and straight forward? How did the packaging draw you into purchasing the product? Packaging is a critical component of a successful product because it showcases the brand and therefore sets the tone of a product in the marketplace....
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Have you had struggles getting your product to market because of marijuana packaging requirements? You’re not alone. In fact, marijuana packaging timelines are very similar to packaging in other markets. I come from the medical device industry and launched multiple medical products as a manufacturing project engineer. Packaging was almost always the critical path for lead time of getting the product to market. If not...
Read MoreThe National Cannabis Packaging and Label Standards Committee under The Council on Responsible Cannabis Regulations and in collaboration with NCIA has just released an amazing study with industry benchmark recommendations. When I first saw the report I was jealous to not have been on the Committee. But, after I read it I can say that the analysis, options, and recommendations are spot on from my...
Read MoreCannabis Packaging: Paper or Food Grade Polypropylene With the onset of the cannabis industry there has spurred many designs of packaging of cannabis products in many different forms. From food grade polypropylene bags and pouches, food grade polypropylene cases, cardboard cases, and metal boxes. Notable requirements for cannabis packaging include ‘child-resistant’, moisture control, air tight, aroma-proof, portability, light-weight, easy to use, reuse (or repurpose), recyclable, environmentally safe, and branding (or...
Read MoreWhat goes into Developing Packaging? Packaging development can be broken down into four key important elements: Requirements – what is a MUST for the package? These are items that must be present to make the package marketable, safe and effective. Wishes – A WISH is an item that might make the package better or more marketable, but is not a deal killer for further exploration and...
Read MoreThe Story Behind Child Resistant Packaging During the Kennedy administration there was rising concern about the accidental poisoning of children. Programs emphasized basic preventive measures involving handling, use, and storage. Unintentional poisonings by medicines and household products was considered by most pediatricians to be the leading cause of injury to children aged 5 and under. In 1970, the Poison Prevention Packaging Act (PPPA) was signed into...
Read MoreCRATIV was conceived in April of 2015. We began market research on child-resistant packaging, developed design requirements, and are now manufacturing our first product, The CRATIV Case. The Marijuana Business Conference and Expo in Las Vegas November 16th - 18th will be our global launch! Photo Credit: mjbizconference.com We're so excited to have identified a gap in the cannabis industry where there is a significant need for both cannabusinesses,...
Read MoreIt’s that time of year again, and no we aren’t talking about the upcoming daylight savings date… It’s Pumpkin Spice season! Break out your @Starbucks card, pick up a pumpkin spice latte and get comfy because we’re about to get CRATIV. Have you heard about the latest trends in edibles? Not just your Grandma’s ordinary oven baked treats, check out these edibles in this week’s baked goods. Photo...
Read MoreWe all know the Denver market is booming with business in the marijuana industry. From grow houses to retail distributors, you can see companies of all sorts popping up over the map. The line of business has mainly been distribution and consumption. But as of recently, there are a lot of complimentary innovative businesses developing. The marijuana boom has continued to be a positive economic...
Read MoreWelcome to CRATIV. We’re glad you found us. Our business philosophy is derived directly from our Mission Statement: Integrity, Collaboration, and Compassion. Integrity – CRATIV will design products that are safe, effective, child-resistant, and consumer friendly. We will develop and drive quality of products that adhere to medical device standards. Accountability will be driven through products, systems, and procedures that will support our customers with audit...
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