Hello there – it is Amy Wessman. I have been in charge of Sales and Marketing here at CRATIV Packaging for a little over two years. Working here at CRATIV Packaging has been a fantastic experience and I have learned so much about cannabis, business, and marketing in a dynamic, fast paced environment. Due to the advent of the internet, marketing has evolved from paper fliers...
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A Message from Bill Ludlow, President, CEO Over the past three months CRATIV has taken a step back to ask “Why”? What is our purpose? What motivates us? This exercise ended in a new mantra for CRATIV. The CRATIV Mantra Environmentally Conscious, Child Safe, Champions for Cannabis I’d like to address all three elements of our mantra with a focus on being environmentally conscious. Champions for Cannabis-- When...
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Over the past three years, CRATIV has had the honor of working with many unique, ground-breaking brands. Through our partnerships with our customers we have been featured in social media posts, podcasts, television programs and print media. We have been given so much love from the cannabis community that we thought we would give back and do a series of articles around the brands we...
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A brand has often been referred to as a “promise to consumers” or “the emotional and psychological relationship you have with your customers.”As many of you know, there is a lot more to a brand than just an eye-catching photo or a cheeky tag line. The main goal of a brand is that it aims to connect with consumers by evoking certain emotions from them. ...
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Due to some significant growth over the past three years, CRATIV has made some waves in the cannabis marketplace. As a result, the media in the US and Canada have taken notice and have been kind enough to include our company and quotes form our Co-Founder and CEO Bill Ludlow in their articles and news stories. Check out the synopsis of articles and stories below...
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Over the past 3 years, CRATIV Packaging has created a space for itself in the Cannabis packaging space. CRATIV has made a name for itself by designing and launching unique and interesting packaging that is certified child resistant, upcycleable as well as recyclable. In November 2018 at the MJ Biz Conference in Las Vegas, CRATIV Packaging launched a new product called the CRATIV Slim. The “Slim” has...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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The Cannabis Packaging & Labeling Regulatory Recommendations for States & Nations guidelines produced by the council on Responsible Cannabis Regulations in collaboration with the National Cannabis Industry Association takes an extensive look at regulatory recommendations regarding marijuana product packaging, including those surrounding child resistant packaging practices. Created by a committee that displays a passionate and strong interest in the well-being of our country, all recommendations...
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up.cy.cle Verb Past Tense: upcycled Creative reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original. --"The opportunity to upcycle trash, or turn it into new products, was vast" --“CRATIV makes a cool storage container that can be upcycled to store lots of handy stuff” There’s been a lot of “chatter” lately in the cannabis industry about the...
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As stated in some of our written pieces over the past few months, CRATIV Packaging started as an idea with a dash of passion and has turned into a company with real grit and staying power in the cannabis space. Over the past few months CRATIV has experienced some significant growth that can only be described as exponential. A significant component of our growth can...
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The Marketing Mix or the 4 P’s of marketing (Product, Place, Promotion, Price) have been utilized for many years in order to assist in understanding how a product or service find its unique place in the market. It is also a critical framework that can be leveraged in order to create structure for a business plan for a product or service. Throughout the years many have...
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Think about a product that you have recently purchased and the package that it came in. Was the packaging complex and interesting, or was the packaging simple and straight forward? How did the packaging draw you into purchasing the product? Packaging is a critical component of a successful product because it showcases the brand and therefore sets the tone of a product in the marketplace....
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The report provides in-depth information directly relating to regulatory recommendations for marijuana product packaging and labeling. The recommendations were created by a multi-disciplinary stakeholder Committee that has a strong interest in cannabis packaging. Each recommendation made relating to marijuana packaging is neatly supported by a block of text that delves into the logical reasoning as to why the committee developed that recommendation. All recommendations were based...
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Have you had struggles getting your product to market because of marijuana packaging requirements? You’re not alone. In fact, marijuana packaging timelines are very similar to packaging in other markets. I come from the medical device industry and launched multiple medical products as a manufacturing project engineer. Packaging was almost always the critical path for lead time of getting the product to market. If not...
Read MoreThe National Cannabis Packaging and Label Standards Committee under The Council on Responsible Cannabis Regulations and in collaboration with NCIA has just released an amazing study with industry benchmark recommendations. When I first saw the report I was jealous to not have been on the Committee. But, after I read it I can say that the analysis, options, and recommendations are spot on from my...
Read MoreCannabis Packaging: Paper or Food Grade Polypropylene With the onset of the cannabis industry there has spurred many designs of packaging of cannabis products in many different forms. From food grade polypropylene bags and pouches, food grade polypropylene cases, cardboard cases, and metal boxes. Notable requirements for cannabis packaging include ‘child-resistant’, moisture control, air tight, aroma-proof, portability, light-weight, easy to use, reuse (or repurpose), recyclable, environmentally safe, and branding (or...
Read MoreWhat goes into Developing Packaging? Packaging development can be broken down into four key important elements: Requirements – what is a MUST for the package? These are items that must be present to make the package marketable, safe and effective. Wishes – A WISH is an item that might make the package better or more marketable, but is not a deal killer for further exploration and...
Read MoreThe Story Behind Child Resistant Packaging During the Kennedy administration there was rising concern about the accidental poisoning of children. Programs emphasized basic preventive measures involving handling, use, and storage. Unintentional poisonings by medicines and household products was considered by most pediatricians to be the leading cause of injury to children aged 5 and under. In 1970, the Poison Prevention Packaging Act (PPPA) was signed into...
Read MoreCRATIV was conceived in April of 2015. We began market research on child-resistant packaging, developed design requirements, and are now manufacturing our first product, The CRATIV Case. The Marijuana Business Conference and Expo in Las Vegas November 16th - 18th will be our global launch! Photo Credit: mjbizconference.com We're so excited to have identified a gap in the cannabis industry where there is a significant need for both cannabusinesses,...
Read MoreIt’s that time of year again, and no we aren’t talking about the upcoming daylight savings date… It’s Pumpkin Spice season! Break out your @Starbucks card, pick up a pumpkin spice latte and get comfy because we’re about to get CRATIV. Have you heard about the latest trends in edibles? Not just your Grandma’s ordinary oven baked treats, check out these edibles in this week’s baked goods. Photo...
Read MoreWe all know the Denver market is booming with business in the marijuana industry. From grow houses to retail distributors, you can see companies of all sorts popping up over the map. The line of business has mainly been distribution and consumption. But as of recently, there are a lot of complimentary innovative businesses developing. The marijuana boom has continued to be a positive economic...
Read MoreWelcome to CRATIV. We’re glad you found us. Our business philosophy is derived directly from our Mission Statement: Integrity, Collaboration, and Compassion. Integrity – CRATIV will design products that are safe, effective, child-resistant, and consumer friendly. We will develop and drive quality of products that adhere to medical device standards. Accountability will be driven through products, systems, and procedures that will support our customers with audit...
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