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Pre-Rolls! Get your Pre-Rolls!

Working in the cannabis industry has, at times, felt like I was riding a rollercoaster driven by a four-year-old up way past his bed time.  Unpredictable, terrifying, always on the move and a heck of a lot of fun. In the last two and a half years that I have worked in cannabis I have met with CEO’s of agriculture firms from other continents, seem some of the most exciting and creative (forgive the pun) branding I have ever seen, and I have been exposed to many interesting cannabis related products. 

That all being said, despite the fact that the cannabis industry has grown by leaps and bound, there are still some old cannabis products and habits that have not been lost, namely pre-rolls.

When I think of pre-rolls I think of two things.  One, my conservative mother taking a tiny puff from a “joint” that was shared with her during her first trip to Paris in the 60s while riding on the back of a Triumph motorcycle.  And two, “hippies” at Woodstock dancing around listening to the heart felt rock of the era.  The target market for cannabis no longer applies solely to these hippies or straight- laced preppies who secretly dabble. The cannabis industry of today has created an entirely new pre-roll culture which identifies itself with many types of people and has given cannabis enthusiasts an array of products to choose from. 

According to BDS Analytics in the state of California (the world’s 6thlargest economy) pre-roll sales have grown 72% since January 2018.  Arizona has seen a growth in pre-rolls of 4% since Jan 2018. And in Oregon, pre-rolls have grown 11 % since November 2018.  Bottom line, pre – roll manufacturing and consumption is on the rise.

Now folks, the pre-rolls of today are not nearly the same as those your parents snuck into parties at the Moon Tower.  No sir ree Bob.  The pre-rolls today are meant to evoke a specific feeling (productivity, relaxation, or love) and are specifically designed for an exact amount of THC and or CBD. Pre-rolls range from tiny one hit gems to huge multi-gram behemoths that would scare advanced marijuana connoisseurs.  There are high end pre-rolls and pre-rolls that are more reasonably priced. Pre-rolls can also be purchased as singles or multipacks.

Why so much talk today about pre-rolls?  Because CRATIV has designed a product specifically for pre- rolls! Our CRATIV Slim has been designed with pre-rolls in mind.  The low- profile case is reminiscent of a cigarette case from the 1960s and can fit discretely into most pockets. The dimensions of the case are 3.75” x 2.5” x .5. making an ideal solution for a pack of 2, 3, 5 or even 7 pre-rolls! 

Wait!  Are you thinking, yes, the CRATIV Slim is an ideal solution for pre-rolls but I am concerned about my pre-rolls moving around too much in the case?  We can help with that too!  CRATIV has recently partnered with a paper company to create pre-roll inserts that will fit in both the CRATIV Original and Slim products! These pre-roll inserts currently come in black and white.  Additional colors can be discussed if needed.  

Will your pre-rolls fit in the CRATIV case?  What do these “inserts” look like? We would be more than happy to send you a sample so that you can try our cases yourself! Contact Amy Wessman at [email protected]to order a free sample today!

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Bill Ludlow