In the modern landscape of business and marketing you have to be able to promote your product in a clean, appealing fashion that resonates with your consumer base. This can be more challenging when it comes to marijuana packaging. Throw in federal regulations, FDA compliance, child-resistant requirements, and an industry brimming with innovation and the packaging decision is not clearcut. If you don’t have a strategy or strong branding, you could get buried by competition. Professional cannabis packaging and labeling can help distinguish your business from the competition while ensuring you lay the foundation for future growth and success.
Cannabis Packaging: Key Elements for Consideration
- Compliance: Working with companies that provide professional marijuana packaging and labeling solutions can help you ensure that your business remains compliant with state regulations, federal regulations, and FDA regulations. It can remove the extra stress of tracking laws and regulations, giving you more time to focus on the more important aspects of growing your company.
- Brand Identity: You should choose a package that features the best parts of your products. Consider how your product will be displayed when the customer opens it, if it will be protected when they’re in transit, and what its impact will be after they’re done with it. At CRATIV, our packages are designed to highlight a cannabis product’s best features while using recyclable and upcyclable casing to reduce the overall environmental impact we have as an industry. Hard plastic protects edibles and pre-rolls from getting crushed, ensuring your customer’s high times aren’t jeopardized.
- Brand Awareness: Is your branding obvious with a glance at your products? Do you have an easily recognizable logo? Does your labeling ensure you stand out? Your label should communicate your brand’s values, story, and mission all while eliciting an emotional response from consumers. Help your cannabis business look credible, professional, and fun, with professional labeling that’s original and true to your brand.
If you’re not ensuring your brand’s identity and compliance with professional cannabis packaging and labeling, you may fall behind the competition. Aside from the legal ramifications that accompany non-compliant packaging and labeling in the cannabis industry, poor packaging can also negatively impact your brand from a marketing standpoint. Good brand experiences start from the initial point of contact, and the first time someone lays eyes on your brand, you’ll want to ensure that your products look their best.
At CRATIV® Packaging, our eco-friendly, child-resistant packaging and labeling solutions ensure that cannabis businesses remain compliant and look their best. As champions for cannabis, we’re excited to help you display and store your products with packaging that’s just as green as you.
If you’re interested in exploring our packaging solutions, contact sales and marketing directly by emailing sales@crativpackaging.com or by calling 720.651.9384.
