In the cannabis industry, your company’s brand image starts as soon as a customer lays eyes on your packaging. It’s a vital first impression on a customer’s mind that can give them the grounds to relate to your brand, buy your product, and establish a lasting relationship; or it can result in being looked over, forgotten, and left to the shelf amongst your competitors. However, where the look and feel of your branding are extremely important to crafting an identity, you should also care towards the quality and sustainability of the packaging you use. Not only will you benefit the environment, but you’ll do your part in creating a movement to reach a more sustainable future in the cannabis industry. For example, here are some features to ensure your packaging promotes a sustainable future:
- Alternative Resins: Polyethylene is traditionally produced from fossil fuels, yet recent efforts have utilized more sustainable sources like sugarcane. Unlike fossil fuels, sugarcane and other similar resources are renewable because plants are grown every year. As a result, the production of ethanol-based polyethylene contributes to the reduction of greenhouse gas emissions.
- Eliminated Flame Treatment: Flame treatment used to be necessary in allowing water-based adhesives, inks, and other coatings to bond with the bottles, but it’s a process that’s no longer required today. By avoiding this manufacturing, you can conserve natural gas and reduce the amount of Carbon Dioxide released into the atmosphere.
- Weight Reduction: Often, plastic packaging may appear the same, but some companies may use more plastic than others. Choose a bottle that doesn’t overcompensate with extra bulk to meet your needs and save on costs while reducing your environmental impact.
If you’re unsure of what comes in your cannabis product’s packaging, ask your manufacturer. At CRATIV Packaging, we’re environmentally conscious champions for sustainable packaging and cannabis. Through custom packaging solutions that give your brand the space to express itself while promoting a compassion for the future of cannabis, we’re dedicated to serving the needs of like minded cannapreneurs across the globe. If you’re interested in exploring our packaging solutions, contact sales and marketing directly by emailing [email protected] or by calling 720.651.9384.